I am a Product Manager with a passion for understanding the people, technology and ideas that break status quo.
I thrive when puzzling tasks and facing unknown domains. I have a strong bias for action, impact, and execution but I really don't rely on prescriptive rules, policies, and procedures to drive results - navigating uncertainty while approaching complex issues sits at the heart of everything I do.
I’m always eager to tackle new challenges, drive meaningful change, and shape products that make a tangible difference. Have an exciting opportunity and want to get in touch? Contact me here or shoot me a message on LinkedIn.
I’m passionate about building products that seamlessly blend technology, business needs, and user experience. With over 8 years of experience navigating highly regulated industries, I excel in environments where compliance, innovation, and customer needs intersect.
My background in stakeholder management, project leadership, and product development enables me to bring a structured yet adaptable approach to problem-solving. I thrive in ambiguity, transforming vision into action while aligning diverse teams towards shared goals. Whether leading cross-functional teams, optimizing processes, or driving product innovation, I focus on delivering impactful, customer-centric solutions.
I firmly believe that great products are built by great teams. My leadership style is centered around empowering others, fostering open communication, and cultivating a culture of collaboration and continuous improvement. I take pride in breaking down silos and creating an environment where ideas can thrive.
Stakeholder Management
Leadership
Strategy
PRINCE2 AGILE Practitioner
Professional Scrum Master™ I
2024 - today
Product Manager // Eupry
2024 - 2025
Project Manager // Eupry
2022 - 2023
Implementation Lead // BAT Denmark
2018 - 2022
Government Affairs Consultant // BAT Denmark
2017 - 2018
Junior Consultant // Rud Pedersen Public Affairs
2015 - 2017
Analyst // JP/Politikens Hus
2013 - 2015
Communications Assistant // Saxo Bank
2009 - 2013
Professional Athlete // Self-employed
Colleagues describe me as someone who brings both energy and clarity to the table. I’m known for my positive attitude, helping teams navigate complex transitions with ease, and always approaching challenges with a solution-oriented mindset. Above all, I prioritize collaboration, ensuring everyone feels heard, valued, and equipped to do their best work.
I balance empathy and leadership during challenging projects and have a personal investment in my team members success. I am driven by curiosity and bring a genuine interest in understanding my surroundings.
I don't mind if things move fast and don't turn out in as originally planned - certain issues require quick actions and prioritizing accordingly serves long-term goals more than sticking to prescriptive rules and policies. Being adaptable to change and getting the best out of a given situation fuels my energy and I thrive when navigating uncertainties.
During the day, I will usually have my fair share of Monster Energy drinks sharing smiles and laughter in the office - others usually compliment my energy lifting theirs due to my positive mindset and outlook even when under pressure :)
I reside in Copenhagen with my partner and my dog Vivi, a 6-year-old Welsh Corgi Cardigan. As a former professional athlete, I prioritize physical and mental well-being, dedicating early mornings to weightlifting sessions at the gym.
I grew up between cultures and places - born to Danish/German & Lithuanian/Russian parents I thrive working in an international environment and I am fluent in Danish, German and English. I took Italian language classes in high school and I am now improving my French skills on a daily (thanks Babbel).
Additionally, I serve as a lay judge for a second consecutive four-year term at the Town Court of Frederiksberg fostering a sense of civic duty and nourishing my interest in law and democracy. I cherish traveling and value cross-cultural experiences. In addition to this, I enjoy reading philosophy, rock music, and nurturing my creative side through cooking and brewing beers.
© 2024 Andrea Appel. All rights reserved.