Hi, I am Andrea!

I am a seasoned Project Manager interested in technology & ideas. Looking for and understanding the people, projects and things that break status quo.

I thrive when puzzling tasks and facing unknown domains. I approach my work with ownership and passion. I have a strong bias for action, impact, and execution but I really don't rely on prescriptive rules, policies, and procedures to drive results - navigating uncertainty while approaching complex issues sits at the heart of everything I do.


Have an exciting opportunity and want to get in touch? Contact me here or shoot me a message on LinkedIn.

What do I bring?

I thrive at the intersection of business and IT and hold the sometimes overlooked value of being able to co-operate and interact with individuals with different backgrounds very dearly. 

Areas of Expertise

  • Project Management
  • Stakeholder Management

  • Business Development

  • Change Management

  • Strategy

  • Team Management

Certifications

  • PRINCE2 Foundation
  • PRINCE2 AGILE Practitioner

  • Professional Scrum Masterâ„¢ I

Work Experience

2024 - today
Owner & Advisor// dinstudievejledning.dk

During the past months, I worked on a project I hold very close to my heart - dinstudievejledning.dk - helping students navigating the overwhelming world of bureaucracy within academic institutions. As an independent advisor, I assist students facing challenges during their studies, provide sparring based on an open dialogue with my clients and their respective situation and finding the best solution possible within the given institutional context.

Services include mapping current situation and opportunities, defining special circumstances, assistance as co-counsel during meetings with University officials, support with collecting needed documentation for complaints, applications (e.g. extension of the stipulated time frame to complete a programme, alternative examination form, extension of examination duration, additional three examination attempts etc.) - knowing the system from within, my mission is to help the next generation to achieve their goals even if life can be overwhelming .

2022 - 2023
Implementation Lead // BAT Denmark

At BAT Denmark, I led the transformative software deployment across the Nordic region, impacting over 200 daily end-users.

  • Optimized Implementation Life Cycle: Strategically planned and meticulously executed the project, aligning user needs with organizational goals through collaboration with global program management.
  • Proactive Troubleshooting: Spearheaded troubleshooting efforts, quickly resolving issues to maintain project momentum and ensuring a seamless rollout.
  • Empowered Users: Designed and delivered comprehensive training programs for superusers and end-users, which resulted in rapid and efficient adoption of the new system. Customizations post-rollout catered to specific user needs, enhancing usability and satisfaction.
  • Enhanced Operational Efficiency: Fostered transparent communication among stakeholders, including Nordic leadership and functional managers, ensuring uninterrupted workflows and driving operational efficiency during this pivotal organizational change.

2018 - 2022
Government Affairs Consultant // BAT Denmark

In my role, I navigated a highly regulated environment, collaborating with internal and external legal counsels to steer the business strategically.

  • Navigated Complex Regulations: Successfully introduced a new product despite a challenging regulatory landscape. This achievement required adept assessment of the regulatory environment to identify opportunities and mitigate risks, leading to increased market share, enhanced brand value, and overall revenue growth.
  • Innovative Regulatory Strategies: Developed and implemented innovative approaches to handle regulatory ambiguities, ensuring compliance while advancing organizational objectives. This included strategic planning and meticulous analysis to identify and leverage regulatory opportunities.
  • Demonstrated Resilience and Foresight: Showcased the ability to thrive in dynamic regulatory contexts, making forward-thinking decisions that drove tangible results, even in uncertain environments.

2017 - 2018
Junior Consultant // Rud Pedersen Public Affairs

As a Junior Consultant, I played a pivotal role in identifying and capitalizing on new business opportunities for both new and existing clients.

  • Developed Proprietary Measurement Model: Created and implemented a unique model to measure the efficacy of our public affairs efforts. Successfully pitched and sold this model to clients, enhancing strategic consultancy services and boosting client satisfaction and retention.
  • Navigated Regulatory Landscapes: Provided strategic guidance to clients, helping them navigate complex regulatory environments and capitalize on emerging opportunities.

2015 - 2017
Analyst // JP/Politikens Hus

In this role, I significantly contributed to product development and market strategy.

  • Led Independent Projects: Independently managed projects from inception to completion, including data collection, analysis, and presenting findings to senior management.
  • Provided Valuable Insights: Utilized diverse research methods such as interviews, surveys, and data analysis to gather insights on consumer personas, industry trends, and competitor behavior. These insights informed strategic decision-making, helping the organization navigate market challenges and opportunities.

2013 - 2015
Communications Assistant // Saxo Bank

As a Communications Assistant, I supported the team in managing internal and external communication initiatives.

  • Orchestrated Strategic Events: Planned and executed events aimed at fostering client engagement and strengthening stakeholder relationships. These events were strategically designed to gather insights and cultivate stronger ties with valued stakeholders.

2009 - 2013
Professional Athlee // Self-employed

During my high school years and before starting university, I competed as a top-level equestrian at the international level. This experience was instrumental in shaping my character and work ethic.

  • Demonstrated Exceptional Discipline: Managed to balance rigorous training schedules with academic responsibilities. My day started at 4 am, allowing me to ride up to 8 horses daily while still keeping up with homework and school assignments. This required exceptional time management and organizational skills.
  • Achieved International Success: Competed and succeeded at international level, showcasing dedication, resilience, and competitive spirit. My achievements in equestrian sports reflect my commitment to excellence and my ability to perform under pressure.
  • Developed Strong Work Ethic: The demands of being a professional athlete while pursuing a high school diploma taught me the value of hard work, persistence, and the importance of setting and achieving goals.
  • Enhanced Team Collaboration Skills: Worked closely with trainers, veterinarians, and support staff, learning the importance of teamwork, clear communication, and mutual respect. This collaborative environment was crucial for optimizing performance and ensuring the well-being of the horses.
  • Cultivated Leadership and Coaching Abilities: Mentored younger riders and helped them improve their skills, fostering a supportive and encouraging environment. This experience honed my leadership abilities and reinforced the importance of guidance and mentorship in achieving collective success.


This period of my life not only defined my personal and professional foundation but also equipped me with transferable skills such as discipline, resilience, and a strong work ethic, which continue to drive my success in all subsequent endeavors.

On a personal level

Based on testimonials by former study buddies, team members, friends and family, people describe me as 


My peers know me best for being a structured, thoughtful and high-energy individual with a positive outlook - I balance empathy and leadership during challenging projects and have a personal investment in my team members success. I am driven by curiosity and bring a genuine interest in understanding my surroundings.  


I don't mind if things move fast and don't turn out in as originally planned - certain issues require quick actions and prioritizing accordingly serves long-term goals more than sticking to prescriptive rules and policies. Being adaptable to change and getting the best out of a given situation fuels my energy and I thrive when navigating uncertainties.


During the day, I will usually have my fair share of double espressos (with whole milk or even better heavy cream!) sharing smiles and laughter at the coffee machine - former peers compliment my energy lifting theirs due to my positive mindset and outlook even when under pressure :) 


Still reading?

Nice! Let me tell you a little bit more about who I am.

I reside in Copenhagen with my dog Vivi, a 5-year-old Welsh Corgi Cardigan. As a former professional athlete, I prioritize physical and mental well-being, dedicating early mornings to weightlifting sessions at the gym.


I grew up between cultures and places - born to Danish/German & Lithuanian/Russian parents I thrive working in an international environment and I am fluent in Danish, German and English. I took Italian language classes in high school and I am now improving my French skills on a daily (thanks Duolingo!).


Additionally, I serve as a lay judge for a second consecutive four-year term at the Town Court of Frederiksberg fostering a sense of civic duty and nourishing my interest in law. I cherish traveling and value cross-cultural experiences. In addition to this, I enjoy reading philosophy, rock music, and nurturing my creative side through cooking, brewing beers, and exploring various artistic pursuits such as nail art and painting.

 

Moreover, I've also worked on several own ideas, ranging from a 'Tinder for dogsitting' to an app focused on pantry cooking, personal finance management, and monitoring the political landscape. These diverse interests fuel my curiosity, creativity, and resilience, fostering a well-rounded and adaptable approach to both personal and professional endeavors. Alongside these pursuits, I strive to keep up my basic coding knowledge from university aiming to better understand the technology landscape I work within.